The Male Body Positivity Movement Is About To Get A Huge Boost
Originally written by Corey Kelly for Askmen.com and published on June 12th, 2016. Click here to read the original post.
WORDS BY COREY KELLY
Move over, David Gandy! There’s a new male model on the scene who’s now ready for his close-up: Say hello to Zach Miko -- the first guy to sign with Brawn, IMG Models’ newest division for plus-sized men. An avid supporter of the male body positivity movement, he’s a social media force to be reckoned with thanks to his sizeable -- not to mention extremely loyal -- Instagram following (Over 61,000 and counting). Although his towering six-foot-six frame and forty-inch waistline recently received media attention from the likes of American Vogue, People, The New York Times and Good Morning America, the majority of the fashion world unfortunately hasn’t caught up yet.
“My main goal is to one day be able to walk into a store of [my favorite] brand or designer, pick out an outfit I like, try it on, it fits, pay for it and walk out of the store,” says Miko. “That sounds so simple. But that’s an experience I’ve never had in my life.”
His discouragement in shopping for apparel is pretty common with most guys when you start to break down the facts. According to the Centers for Disease Control & Prevention, the average American male’s waistline is a hefty 39.7 inches. Think about it: A majority of the U.S. men’s population is considered to be plus-sized, yet the fashion industry still hasn’t tapped into this market. “[A] vast majority of brands and designers don’t make pants bigger than a size 38 or in some cases even a 36. The women’s industry has made incredible progress…bringing the women’s plus-sized industry to a $20-billion business. It’s time for the men’s industry to catch up. ”